A language for a brand
that had to live in more than a mark.
An illustrative identity for a fictional travel and culture company. The brief was a language that would hold on paper, in motion, and in a digital product, without looking like a template.
This is a sample project, prepared to show how we would build an identity system. It is not a client engagement, and it does not represent a real company.
The work is a system: a mark, a typographic voice, color, motion rules, and a first set of applications that include a site and a short ident. Guidelines are written for a team that will keep using them, not for a ceremony.
What you would receive: the system, the first real surfaces, and a kit that a designer or a producer can open without us in the room.
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A campaign, a product, a system, or a mix of the three. Write a few lines and we will reply within one business day.
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