A launch film
with a family of cuts.

An illustrative campaign for a fictional seasonal launch. The aim was a single idea that could hold a sixty-second film, a six-second cut, and a set of stills without falling apart.

This is a sample project, prepared to show how we would approach a campaign system. It is not a client engagement, and it does not describe results for a real brand.

The work begins with one sentence the campaign is willing to stand on, then a map of every length and placement before a camera is chosen. Picture, sound and typography are finished together, so the six-second cut is not a salvage job.

What you would receive: a hero master, a planned set of cutdowns, stills and end-frames, captions, and a short kit for anyone who has to publish after launch day.

More samples

Other illustrative projects.

Sample platform

Atelier Desk

A sample product: an internal platform for briefs, reviews and delivery, designed with the people who would use it.

Sample identity

Northbound

A sample identity: mark, type, motion and a small set of real applications, including a site.

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A campaign, a product, a system, or a mix of the three. Write a few lines and we will reply within one business day.

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